Saied Saieda Ardakani; Seyyed Mohammad Mousavi; Meysam Shafie Roudposhti
Volume 9, Issue 27 , October 2014, , Pages 117-142
Abstract
AbstractToday, many organizations including tourism service offices rely on many systems to start their business and to survive in this complicated competitive environment. Business Intelligence as a system is regarded a competitive advantage and a critical factor in the success of organizations. Business ...
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AbstractToday, many organizations including tourism service offices rely on many systems to start their business and to survive in this complicated competitive environment. Business Intelligence as a system is regarded a competitive advantage and a critical factor in the success of organizations. Business intelligence, by integrating organization’s information and data provides the administrators with the possibility of tracking and controlling the key processes of the organization and is a basis for making effective decisions. After identifying the dimensions, factors and components of business intelligence, this paper goes to the hypothesis testing using methods of statistical analysis, then if the hypothesis is accepted, it will investigate the significant differences between the variances using ratio variance homogeneity test. In case of the absence of significant differences between the variances, the Duncan test agent will be used for sorting and ranking the factors. Finally, using TOPSIS fuzzy techniques, it will rank all the components of business intelligence. This paper comes to the conclusion that Tourism offices, concerning all aspects, have been in an acceptable condition and the human resource factor in the internal dimension and customers in the external dimension have been of the utmost importance
